Orange banner with 'FEEL THE DIFFERENCE' text in white Orange banner with 'FEEL THE DIFFERENCE' text in white
Hand holding a foamy orange cleaning cloth against a blue sky background Hand holding a foamy orange cleaning cloth against a blue sky background

About Cleanlogic

Our brand is built on the principle of being Nice and Clean.
This is more than just a tagline—it’s the foundation of who we are, what we make, and how we operate. Nice and Clean means we are really good people, who make really good products, that get you really clean.

A Note From Our Founders

When we founded Cleanlogic in 2006, our intention was to build more than a bath and body brand—we wanted to build a company that created opportunity. Inspired by our own families, including Isaac's mother, Bea, a blind entrepreneur, and Mike's daughter, Rosemary, who was born with a rare neurological disorder and communicates through an AAC device, we've witnessed the extraordinary abilities that emerge when people are given the chance to thrive. Those experiences shaped our belief that disability isn't a barrier to success; it's an often-overlooked source of talent, creativity, and determination.

Today, Cleanlogic is the #1 bath accessory brand in grocery retail, and our mission is stronger than ever. Every product we create helps advance accessibility and employment opportunities for individuals with disabilities. We're extremely proud of the products we sell, but even more proud of the movement we're helping build—one that proves business can be a force for good and that everyone deserves the opportunity to reach their full potential.

Isaac Shapiro & Mike Ghesser

Colorful text 'CLEAN THAT GOES DEEP. DEEEEEEEEP' on a white background Colorful text 'CLEAN THAT GOES DEEP. DEEEEEEEEP' on a white background
Colorful advertisement for 'Purchase to Employ' program with text and map of the United States. Colorful advertisement for 'Purchase to Employ' program with text and map of the United States.

Purchase To Employ

Did you know that less than 39% of people with a disability are employed? We’re committed to changing that. Every purchase supports our Purchase to Employ initiative to create meaningful jobs for people with disabilities.